- Mark Zuckerberg’s Meta is launching a new social media company to take on Twitter
- Reports say the new site hopes to onboard former Twitter users who left because of Elon Musk
- The new site, currently codenamed P92 and is reportedly progressing
- Facebook’s parent company, Meta, is contemplating a new standalone social media network to compete with Elon Musk’s Twitter.
According to Platformer, a tech newsletter, the project is codenamed P92 and would be built as a separate app, but users would use Instagram details to log in.
The move, CNBC reported, is to help Meta attract some of Twitter’s dissatisfied users looking for alternative platforms after Musk took over the site.
The race to poach Twitter users
Meta’s spokesperson said:
“We’re exploring a standalone decentralized social network for sharing text updates.
“We believe there’s an opportunity for a separate space where creators and public figures can share timely updates about their interests.”
The project would increase Meta’s offerings beyond Facebook, WhatsApp, and Instagram and launch it into a Twitter-dominated ecosystem. Instagram head Adam Mosseri reportedly leads the project.
Platforms like Mastodon or Jack Dorsey’s Bluesky rely on separate servers that use the same protocol, avoiding centralized content control and possible censorship.
Meta studying API integrations
It is still being determined how long the newest Meta project will take or if the firm has moved into the development stage.
Other reports cited those familiar with the project as saying that work is in progress.
Meta is studying integrations with existing social media networks such as Twitter or Mastodon.
A week after Elon Musk acquired Twitter, Jack Dorsey launches new social media company
TopLatestNews earlier reported that Barely a week after billionaire businessman Elon Musk snapped up Twitter in a $44 billion long-drawn deal, the platform’s founder, Jack Dorsey, has launched a new social media firm.
Dorsey’s blockchain company, Bluesky social, announced that it currently enlisted users for its beta testing.
According to the company’s representatives, the announcement enticed about 30,000 users to sign up within two days.
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